Turning News Into Opportunity: Press Releases That Open Doors

For emerging brands trying to grow without massive budgets, visibility is everything. That’s why businesses like Saromben are investing in one of the simplest but most effective tools in public communication: the press release.

In a time where attention spans are short and competition is fierce, press releases offer structure, authority, and reach that few other formats can match.

Press Releases Are Not Dead — They’ve Evolved

Some marketers dismiss press releases as old-school. But the truth is, in 2025, they’ve become more useful than ever—especially in the digital space. The format may be traditional, but the reach and impact are very modern.

So what’s changed?

• Press releases now double as SEO content.

• They're picked up not only by media outlets but also by aggregator sites and blogs.

• Social media users often share newsworthy releases—especially when they tell genuine stories.

A brand like Saromben, for example, can use a press release to launch a new eco-conscious product line, gain media coverage, appear in Google News, and even go viral if picked up by the right community.

Who Still Reads Press Releases?

Plenty of people do. And importantly, the right people do.

• Journalists looking for stories

• Investors doing background checks

• Customers researching your credibility

• Partners evaluating your momentum

• Google bots indexing your authority

When your press release is written clearly and published in the right places, it becomes a multipurpose asset.

Where to Share? Use Platforms That Matter

It’s no longer enough to just post a press release on your website and hope for the best. Strategic distribution is the key.

Platforms like Portal Narasi have become essential for reaching engaged audiences in Indonesia and beyond. Unlike traditional wire services that simply repost content, Portal Narasi curates and features stories with emotional or social relevance.

That means your press release—if it’s meaningful and well-crafted—has a shot at being read, shared, and trusted. Saromben has previously used this platform to announce collaborations with local artisans, gaining attention not just for the product, but for the story behind it.

The Anatomy of an Effective Press Release

Want your press release to be taken seriously? Stick to this winning structure:

1. Headline: Strong, specific, and clear. Avoid clickbait.

2. Subheadline (optional): A supporting detail that adds curiosity.

3. Lead paragraph: Who, what, when, where, why—within 3 sentences.

4. Body paragraphs: Explain the impact, context, and significance.

5. Quote: Include a real, personal statement from a team member or stakeholder.

6. Boilerplate: A brief company description.

7. Media contact: Phone, email, or social media handle for follow-ups.

Use short paragraphs. Include real data if available. And most of all—stay factual and clear.

The SEO Benefits Most People Ignore

Because press releases are usually published on news-style websites, they’re automatically indexed by search engines. This offers major SEO perks:

• Backlinks: News sites linking back to your website improves your authority.

• Keyword ranking: If you optimize your press release with relevant keywords (but not too many), it may rank for your brand or product terms.

• Freshness factor: Google values new content. Regular press releases help keep your brand “active” in search results.

This is especially helpful for growing companies like Saromben, which need long-term online presence without spending heavily on paid ads.

When Should You Use a Press Release?

Not every update deserves a press release, but you'd be surprised how often they apply. Here are valid moments to publish one:

• Launching a new product or service

• Hosting an event or workshop

• Announcing partnerships or mergers

• Joining community projects

• Responding to industry news or trends

• Hiring new leadership

• Celebrating company milestones (anniversaries, growth, awards)

If it’s something you would proudly tell a journalist over coffee, it’s probably press-release worthy.

Common Mistakes That Weaken Impact

To get the full value of your press release, avoid these missteps:

• Overusing buzzwords: Words like “disruptive” or “game-changing” are overdone.

• Writing in corporate speak: Use natural, human language.

• Making it too long: 400–600 words is ideal.

• Skipping quotes or media contacts: You lose credibility and trust.

• Not proofreading: Typos damage professionalism instantly.

Good writing is invisible—it lets your message shine without distraction.

Final Thoughts

In the fast-paced world of 2025, a press release isn’t just an announcement—it’s an opportunity to shape how the world sees your brand.

For businesses like Saromben, press releases open doors to new markets, new audiences, and new respect. With tools like Portal Narasi making distribution more accessible and effective than ever, now’s the perfect time to revisit this classic format with a fresh approach.

Don’t wait for people to find your news—deliver it to them, clearly and confidently.