Oct 18, 2026Twila Rosenbaum
Bad Bunny’s Super Bowl halftime performance became a platform for Latin American pride, drawing attention to his Puerto Rican roots and the region’s shared identity. The show came days after he won a Grammy for a Spanish-language album, the first of its kind to take album of the year. He named countries across the Americas, wore Zara, and ended with a defiant message: 'Seguimos aquí.' The Seattle Seahawks won the game, but the halftime moment dominated conversation.
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