BTS and UNICEF celebrate 4 years of the 'Love Myself' campaign to promote child self-esteem

“We started LOVE MYSELF arsenic a mode to scope young radical and assistance amended their lives and rights”, said BTS, successful a property release.

“During the process, we besides strove to ‘LOVE MYSELF’ ourselves, and we arsenic a squad and arsenic individuals grew arsenic well. We anticipation that galore radical felt however the emotion received from others tin go the powerfulness that allows them to emotion themselves”, they added.

The world-famous K-pop set and its grounds label, BIGHIT MUSIC, joined forces with UNICEF 4 years agone with the corporate extremity of helping extremity violence, maltreatment and bullying, and to beforehand self-esteem and well-being among children and young radical globally.

Force for good

The band, who precocious made worldwide headlines aft participating and signaling a viral euphony video during the 76th United Nations General Assembly opening week, has raised $3.6 cardinal for UNICEF’s enactment to extremity violence.

They person besides dedicated booths astatine their performance venues worldwide to supply accusation connected however individuals tin support themselves and each other, from unit and bullying.

According to UNICEF, BTS’s idiosyncratic reflections person besides helped children and young radical who person felt isolated, disconnected and frustrated, arsenic their routines, education, and downtime, proceed to beryllium disrupted by COVID-19. 

“When it comes to promoting self-esteem and improving intelligence well-being, 1 of the astir important things you tin bash is conscionable to commencement the conversation. The groundbreaking mode successful which BTS has helped spark a affirmative connection with its ARMY is simply unmatched and incredibly invaluable,” said UNICEF Executive Director Henrietta Fore.

“We are thankful for each the enactment the set has done to pb this important initiative, and for each of their enactment for UNICEF successful the past 4 years.”

The inaugural continues

Earlier this year, BTS and BIGHIT MUSIC renewed their committedness to the campaign, pledging implicit $1million to UNICEF, arsenic good arsenic proceeds from the merchantability of LOVE MYSELF merchandise, and a information of the medium sales.

 “We anticipation that the LOVE MYSELF connection tin proceed to service to invigorate everyone’s lives. We volition beryllium honored if each 7 of america tin proceed this run to instrumentality the astonishing emotion that we person received and springiness radical the spot to travel person to LOVE MYSELF. We anticipation to support doing what we are doing and dependable what we are voicing, truthful we tin assistance radical find happiness and love”, BTS members said.